Maritime Economics : Management and Marketing / Alan E. Branch.

1. Internatinal trade and shipping scene

2. Economics of ship design

3. Ship investment criteria

4. Economics of containerization

5. Multi-modalism

6. Roll-on/roll-off vessels and their features

7. Economics of ship operation

8. Seaports

9. Logistics

10. The freight market

11. Economics of chartering

12. Ship management

13. Shipboard management

14. The international marketing environment

15. International marketing research

16. International marketing plans

17. The international marketing mix and strategies

18. Computerization

19. Role of national and international shipping/trade organizations

20. Political factors

Appendix A

Index

This book explains in simple terms the practical economic considerations involved in modern shipping management in changing legal and logistical environments in the liner cargo, bulk cargo and specialised tonnage markets and their interface with the Port Industry