Maritime Economics : Management and Marketing / Alan E. Branch.
Tipo de material:
TextoDetalles de publicación: New York : Routledge, 2009. Edición: 3rd ed. -Descripción: 472 p.; 14 x 21.5 cm.ISBN: 9780748739868| Tipo de ítem | Biblioteca actual | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Libros
|
CEFA - ESGN - Biblioteca Dr. Isidoro Ruiz Moreno | 339.165 BRA (Navegar estantería(Abre debajo)) | No para préstamo | UNDEBI - Carrera ESSIM | AA-086185 |
Navegando CEFA - ESGN - Biblioteca Dr. Isidoro Ruiz Moreno Estantes Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| 338.987 L1 Belief systems and decision-making in the Mayaguez crisis / | 338/THU La guerra del siglo XXI | 339.138 : (658.86) P4 D1 Dirección de Marketing y Ventas | 339.165 BRA Maritime Economics : Management and Marketing / | 339.72:336.763 B4 F3 Finanzas y Gestión | 339.97 G2 E2 La economía política de las relaciones internacionales | 339.986:(5) R4G2 La Guerra Que Viene: Siglo XXI, la Centuria del Pacífico |
1. Internatinal trade and shipping scene
2. Economics of ship design
3. Ship investment criteria
4. Economics of containerization
5. Multi-modalism
6. Roll-on/roll-off vessels and their features
7. Economics of ship operation
8. Seaports
9. Logistics
10. The freight market
11. Economics of chartering
12. Ship management
13. Shipboard management
14. The international marketing environment
15. International marketing research
16. International marketing plans
17. The international marketing mix and strategies
18. Computerization
19. Role of national and international shipping/trade organizations
20. Political factors
Appendix A
Index
This book explains in simple terms the practical economic considerations involved in modern shipping management in changing legal and logistical environments in the liner cargo, bulk cargo and specialised tonnage markets and their interface with the Port Industry
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